How To Calculate Earned Media Value

Earned Media Value (EMV) is a crucial metric in the world of marketing, helping businesses assess the effectiveness of their campaigns. It quantifies the value generated through user interactions and engagements on various platforms. Calculating EMV allows marketers to understand the return on investment (ROI) for their efforts in terms of brand exposure and audience engagement.

Formula: The Earned Media Value is calculated using the formula: ���=(����ℎ×����������×���)1000EMV=1000(Reach×Engagement×CPM)​

How to Use:

  1. Enter the total reach of your campaign in the “Reach” field.
  2. Input the engagement metrics in the “Engagement” field.
  3. Specify the cost per thousand impressions (CPM) in the “CPM” field.
  4. Click the “Calculate” button to get the Earned Media Value.

Example: Suppose a campaign has a reach of 500,000, an engagement rate of 10%, and a CPM of $5. Using the calculator, the EMV would be calculated as follows: EMV = \frac{(500,000 \times 10 \times 5)}{1000} = $25,000


  1. Q: What is Earned Media Value? A: Earned Media Value is a metric that quantifies the value generated from user interactions and engagements in marketing campaigns.
  2. Q: Why is EMV important? A: EMV helps assess the ROI of marketing efforts by measuring the value obtained through audience reach and engagement.
  3. Q: Can I use EMV for social media campaigns? A: Yes, EMV is applicable to various marketing channels, including social media, to evaluate the impact of campaigns.
  4. Q: Is the calculator suitable for any currency? A: Yes, you can use any currency for the CPM, and the result will be in the same currency.
  5. Q: How often should I calculate EMV? A: It’s recommended to calculate EMV regularly to monitor the performance of ongoing campaigns and make data-driven decisions.

Conclusion: Calculating Earned Media Value is an essential step in evaluating the success of your marketing initiatives. By understanding the impact of reach, engagement, and cost, businesses can make informed decisions to optimize future campaigns and maximize their ROI.

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