How To Calculate Cost Per Call

Calculating the cost per call is a crucial metric for businesses that rely on phone support or marketing campaigns involving calls. This metric helps organizations understand the financial implications of their call operations, enabling them to make informed decisions and optimize their strategies.


To calculate the cost per call, you need two primary pieces of information: the total cost incurred and the total number of calls made. The formula is straightforward:

Cost Per Call = Total Cost / Total Number of Calls

How to Use:

Using our Cost Per Call calculator is simple:

  1. Input the total cost incurred in the appropriate field.
  2. Input the total number of calls made.
  3. Click the “Calculate” button.
  4. The result will be displayed below, showing you the cost per call.


Suppose a business spent $1,000 on its call center operations and handled 500 calls in a month. To find the cost per call:

  1. Input $1,000 as the total cost.
  2. Input 500 as the total number of calls.
  3. Click “Calculate.”

The calculator will display the result:

Cost Per Call: $2.00


  1. What is the cost per call?
    • The cost per call is a metric that represents the average cost incurred for each phone call made or received by a business.
  2. Why is calculating the cost per call important?
    • Calculating the cost per call helps businesses understand the financial efficiency of their call operations and make informed decisions about resource allocation.
  3. What expenses should be included in the total cost for this calculation?
    • The total cost should include all relevant expenses associated with call operations, such as employee salaries, phone system costs, and any related overhead.
  4. Can the cost per call be used to evaluate the performance of a call center?
    • Yes, it can. By comparing the cost per call with other performance metrics, businesses can assess the efficiency of their call center operations.
  5. Is a lower cost per call always better?
    • Not necessarily. While a lower cost per call can be advantageous, it’s crucial to balance it with other factors like call quality and customer satisfaction.
  6. How frequently should I calculate the cost per call?
    • It’s advisable to calculate it regularly, such as monthly or quarterly, to track changes and make timely adjustments.
  7. Can this calculation be applied to marketing campaigns involving calls?
    • Yes, it can. Businesses can use it to evaluate the cost-effectiveness of marketing campaigns that generate calls.
  8. What if I have variable costs in my call operations?
    • In such cases, you can calculate the average cost per call over a specified period to account for variations.
  9. Is there a standard benchmark for the cost per call in the industry?
    • The benchmark varies by industry and business goals, so there’s no one-size-fits-all standard.
  10. Can I use this calculator for international call costs?
    • Yes, you can use it for international calls as long as you include all relevant expenses in the total cost.


Calculating the cost per call is an essential step for businesses looking to optimize their call center operations or assess the efficiency of marketing campaigns involving calls. By using the simple calculator provided here, you can easily determine this crucial metric and make informed decisions to enhance your business strategies. Understanding the cost per call is a valuable tool for financial management and performance evaluation in the modern business landscape.


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